Welcome to The Ad Diet!Are we eating with our eyes or our stomach?The Ad Diet is not a new fad diet, it's a play off of the fact that we as consumers consume ads daily. As a Marketing student and casual foodie I have my thoughts on food ads and food marketing. Some are innovative and effective, and others are ludicrous. Interested in hearing my thoughts? Take a bite out of these ads with me and follow along on The Ad Diet. Don’t worry, all the ads here are zero calories.
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Do you want a shirt with that?Ever wanted to look like your favourite hamburger or carry around a sesame bun umbrella? Now you can feed both your stomach and your need for fashion with food fashion. Are you ready for food to meet fashion?
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From Shelf Time To Screen TimeIt may sound nuts but the beloved Kraft Peanut Butter bears, Crunchy and Smoothie are now on TV! With their own social variety show on Twitter, the bears have jumped off the jar and into the digital space. Are the bears ready?
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Kit Kat Gives Consumers A Reason To Take A BreakPackage is here but it was too chunky to fit in the mail box? Looks like we'll have to take a break and go to the nearest convenience store to pick up the Kit Kat. Ready to take a break?
Doritos Crashes The Super Bowl With Their ConsumersBack with another Pepsico snack and the Super Bowl, I take a look at how Doritos used consumer-generated ads to crash the Super Bowl. Do you think Doritos can crash the Super Bowl?
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Jumping Into....Your Food!?Remember the sweet flavoured milk at the bottom of the cereal bowl after finishing all the cereal? Ben & Jerry's made a whole flavour line based on cereal milk, and gave consumers the opportunity to jump into the bowl! Did it put the cherry on top for consumers?
You Can't Touch This But You Can Read ItMC Hammer is back and it's Hammer Time as he narrates the journey of regular man turned "cheetle" man. Another Super Bowl ad from Cheetos, do you think it's a touch down?
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Burn The Ads, Roast The CompetitorBurger King took beef to a new level with Burn That Ad. A whole campaign to highlight the superiority of flame-grilled beef to McDonald’s flat-top grill. Was it a tasteful roast and will McDonald’s ever recover from this burn?
From The Office to The FarmMill Street Brewery has some insider information on Angela from The Office and gives us a preview of her life on the farm. It looks like the corporate life was not for her anymore. What's she growing and what is she doing on the farm?
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KFC Is Serving up the Colonel on a Faux Bearskin RugKFC may be famous for its chicken but its very creative and unique marketing campaigns may be even more memorable than its chicken. Have you heard of the Colonel Sanders Faux Bearskin Rug?
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Taco Well: Let's taco 'bout it!Taking a look at radio ads and Taco Bell with the Taco Well campaign. Does Taco Well exist?
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What's on the menu?An intro post on what this blog is about and some of the things to expect when you dig in. Are you ready to feast on ads?
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